CDM helps consumer-driven brands find new opportunities for success through inspired promotions, strategic partnerships and proprietary products. Our passion for creating innovative, brand-building solutions has delivered tangible sales results for customers worldwide.
Celebrate With Us!
We’re proud to announce that CDM has just turned 25 years old. Since 1990 we’ve had the good fortune to work with amazing people, partners, brands and industry leaders. Today, over 500 marketing partnerships later and with millions of products in distribution, we’re looking forward to our next 25 years of innovation, creativity and service.
Sonic Book & Del Taco
When Sega of America came to CDM to promote its tentpole gaming title of the year, Sonic Boom, we delivered. By crafting a partnership with Del Taco, and targeting women with young children through radio, in-store and other tactical marketing efforts, CDM took awareness of Sonic Boom among its key demo to new heights — while also significantly boosting Del Taco’s business. In fact, sell-through of their co-branded Sonic Boom kids meals occurred 40% more quickly than the prior period. Supersonic success!
"Bass Pro Outdoor Adventure" at Hardee's
Hardee’s recently challenged CDM to develop a program for building their breakfast sales. Armed with key consumer insights, we reached out to Bass Pro Shops to form a strategic promotional partnership designed to reach hungry guys hunting for a good breakfast. The campaign featured a chance to win thousands of prizes from Bass Pro Shops, a total prize pool value of nearly $4 Million, and a sweepstakes entry to win a trip to Big Cedar Lodge. The result? Hardee’s breakfast combo sales shot up 15%!
Helping Carl's Jr. & Hardee's connect with families in any language
As Carl Karcher Enterprises expands its global footprint, CDM helps its brands target family-orientated consumers in international markets through strategic marketing, licensing and custom manufacturing.